Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign in collaboration with Travel + Leisure South Asia to tap into the South East Asian (SEA) market. This campaign began in July 2022 and is expected to last until the beginning of next year.
Their collaborator Travel + Leisure is the worlds leading membership and leisure travel company and has a large audience engagement from SEA countries such as the Philippines, Malaysia, Indonesia, Singapore, Thailand, and Vietnam making them the perfect party for this marketing campaign.
While the Maldives has acquired a high Indian visitor market, other SEA countries are yet to follow, however, these numbers have been increasing as of July 2022 as the Maldives has welcomed over 18, 489 visitors from SEA countries.
With the aim of familiarising these countries with the Maldives, the campaign aims to promote the different segments of the Maldivian tourism industry and all it has to offer including resorts, hotels, liveaboards and all the other unique aspects this island nation has to offer.
With many people who are interested in coming to the Maldives thinking of the country as just a luxury destination, this campaign aims to promote the Maldives beyond a luxury destination. By increasing the brand visibility and awareness around the Maldivian tourism industry this campaign also aims to promote the industry to families and Muslim travellers from the SEA market.
MMPRC has held several activities for this market, including joint campaigns with tourism sector stakeholders, familiarisation trips, training webinars, and participation in fairs and exhibitions held for this market, with the goal of promoting the industry to various segments of the market. Some of these activities were carried out by participating in MATTA fair 2022, Malaysia International Dive Expo, and Thailand Dive Expo and carrying out advertising campaigns in collaboration with MyBump Media.
With additional activities lined up for the rest of this year, this is effort is included in the 260 different marketing campaigns MMPRC has carried out throughout last year. After the Maldives received the title of ‘world’s leading destination' at the world 2021 travel awards, there is no doubt that the efforts of MMPRC are paying off.