Over the weekend, during the World Travel Awards 2022 Maldives has taken home two major wins yet again. The finale of the trade show award that is hosted to acknowledge and reward the most prestigious professional within the industry was hosted late Friday night on 11 November 2022 at Al Bustan palace, Ritz-Carlton, Oman.
While the Maldives has won many awards for the country’s progressive tourism industry, this year has been extremely remarkable for the country. In addition to the heavy marketing campaigns that were carried out in order to bring in more tourist arrivals following the COVID-19 lockdown, the country has won several awards throughout this year.
And to top it all off, during this year's WTA award show Maldives secured two amazing titles in the categories ‘World’s leading tourist board 2022’ as well as ‘World’s leading destination award 2022’.
The Maldives has received the title of World's Leading Destination for the third year in a row in 2022, a significant win for the country that has managed to recover from the lockdown stronger than ever.
This title was gained by the country after competing against 18 other countries, including notable countries such as Dubai, Indonesia, and Greece, making this victory even more impressive given that the rival countries are also known to be breathtakingly beautiful and popular.
In addition to this win, Maldives also took home a new title ‘World’s leading tourist Board 2022’ which was handed to Maldives Marketing & Public Relations Corporation (MMPRC). After conducting a total of 149 activities in order to market the country in 2022 alone, MMPRC brought home the leading tourist board title for the first time in Maldivian history.
"This is also the first year that MMPRC, also known under the brand name as Visit Maldives, secured the title of the World's Leading Tourist Board. It feels like an affirmation of the hard work of our team over these past few years, pushing through the toughest crises of recent times" - MMPRC frontman.
The Maldivian tourism business appeared to be booming this year, with tourist arrivals increasing following the shutdown. With the introduction of new forms of tourism, such as guesthouse/hotels in local islands, the Maldives' tourism industry is expected to expand even further in the near future.