In today's digital age, the online realm has become an integral part of our lives, enabling us to capture and share moments, information, and experiences from across the globe. As a result, social media platforms like Instagram, Facebook, Snapchat, and Twitter have emerged as pioneers, connecting individuals with friends and acquaintances worldwide.
However, the social media landscape took a significant turn in 2022 when renowned business magnate Elon Musk purchased Twitter. Unfortunately, this takeover marked the beginning of Twitter's downward spiral. With Musk at the helm, the platform underwent various changes that gradually eroded user engagement, leading many to seek alternative platforms. One of the most detrimental modifications was the implementation of a daily limit on tweets, restricting users to a mere 600 tweets per day unless they opted for a premium subscription. Consequently, Twitter's popularity dwindled further, exacerbating the challenges it faced in retaining its user base.
While this was the downfall of an App that was known and loved all around the globe, it appears that this was also the start of a new platform being built, making Meta a direct competitor to Musk.
On 05th July 2023, the world woke up to Meta dropping a new platform called Threads, which is directly linked to the users’ Instagram accounts. What was interesting about this new application is that many users saw this as a dupe to Twitter which was facing its downfall. While the general feel of Threads is the same as Twitter, the reviews were in on the first day as users described the platform as more appealing due to the layout of its interface. And though many compared the two platforms and saw this as a direct attack on Twitter and Musk, the head of Instagram Adam Mosseri in an interview stated that the Threads App was designed for making conversations.
While the whole internet is still waiting on Musk to make a statement regarding this direct competition to his newly purchased Twitter App, it appears like the Threads app is taking on well with over 10 million users, making it the fastest-growing App to be invented so far.