The newly debuted iPhone 17 features the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto.
Apple
On September 09, 2025, Apple has announced the launch of several new products -finally debuting the long-awaited iPhone 17, 17 Pro and the 17 Pro Max. Additional products launched also include a brand-new iPhone Air, a new Apple Watch series, and the AirPods Pro 3.
First look into iPhone 17 Series
The newly debuted iPhone 17 features the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail. According to Apple, the Ultra Wide camera can capture expansive scenes and macro photography in more details.
The 6.3-inch Super Retina XDR display with ProMotion is bigger and brighter, enabling supersmooth scrolling, immersive gaming, and improved efficiency.1 And with the new Ceramic Shield 2, the front cover is tougher than any smartphone glass or glass-ceramic, with 3x better scratch resistance than the previous generation and reduced glare. It is all powered by the latest-generation A19 chip for higher performance and longevity.
iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life, from the bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Center Stage front camera — our best front camera yet. iPhone 17 is a fantastic choice for customers looking for the latest features and the confidence in knowing their iPhone is built to last.
In addition to the iPhone 17, the series also features the iPhone 17 Pro and the iPhone 17 Pro Max. According to Apple, both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life.
Apple also debuted an all-new 'iPhone Air' - the thinnest iPhone ever made, with pro performance. iPhone Air features a breakthrough titanium design that is elegant and light yet strong, with an innovative internal architecture that enables the latest iPhone experiences. The back of iPhone Air is now protected with Ceramic Shield, and the front cover uses Ceramic Shield 2, delivering 3x better scratch resistance, making iPhone Air more durable than any previous iPhone.
Apple Watch Series 11 and Ultra 3
With almost every launch of a new phone series, Apple also launches a new series of the Apple Watch. This time, Apple introduced Apple Watch Series 11, offering the most comprehensive set of health features yet, longer battery life, an even more durable cover glass, and 5G cellular capabilities, all in its thinnest and most comfortable design.
Additionally, Apple also launched the Apple Watch Ultra 3 and Apple Watch SE 3. Apple stated that the Apple Watch Ultra 3 is the most advanced Apple Watch — delivering expanded health, fitness, safety, and connectivity features, and seamlessly shifting between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion.
New AirPods Pro 3
Last but not least, Apple also debuted the AirPods Pro 3, which is said to deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro.
For the first time, users can utilize AirPods Pro 3 to measure heart rate and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.Apple Launches iPhone 17, Thinnest-Ever iPhone Air, and Next-Gen Devices
