Redefining destination marketing with I Feel Maldives
The event marked the beginning of a bold new chapter in Maldivian tourism, aiming to connect the Maldives to the world through emotion, storytelling, and innovation.
I Feel Maldives, the premier private destination marketing brand, officially launched its global initiative through an exclusive industry event held on 7th April 2025. The event marked the beginning of a bold new chapter in Maldivian tourism, aiming to connect the Maldives to the world through emotion, storytelling, and innovation.
Introducing I Feel Maldives
The event, which was attended by 50 participants, including industry stakeholders and media representatives, opened with a powerful presentation unveiling the core philosophy and mission of I Feel Maldives. The presentation highlighted that the premier private destination marketing is a movement which was born out of the need to bridge critical gaps in the Maldivian tourism landscape.
Attendees were introduced to the brand’s multi-faceted vision to deliver authentic, emotionally driven experiences that elevate Maldivian tourism to global prominence. Following the introductory presentation, two of I Feel Maldives’ key international partners — Qatar Travel Mart (QTM) and the International Wellness Tourism Expo Japan (IWT) — delivered insightful overviews of their respective events. Both platforms will feature a dedicated I Feel Maldives pavilion, which was officially opened for participation at today’s event.
I Feel Maldives is not just a campaign — it's a collaborative movement. We invite the entire tourism industry to join us, share ideas, and be part of a meaningful transformation in how the Maldives is experienced and remembered around the world.
2025–2026 I Feel Maldives Prospectus
The audience was then introduced to the 2025–2026 I Feel Maldives Prospectus, outlining upcoming strategic opportunities, global events, and powerful collaborations, including major B2B exhibitions such as Routes World, ITB China, ATM Dubai, MITT Russia, and BIT Italy. The prospectus offered a comprehensive roadmap for potential partners to engage in destination marketing at a transformative level.
Attendees were also treated to a preview video of BTR Riyadh Winter Edition, one of the high-impact events planned for the year, followed by an open Q&A session. During the session, Mr. Mohamed Bassam Adam, Chief Operating Officer and Co-Founder of I Feel Maldives, addressed and shared insights, and concluded the event with a heartfelt word of thanks.
He also announced that partnership and membership opportunities are now officially open. Interested parties will soon receive links and application forms. Alternatively, those wishing to express early interest may reach out via email to [email protected], or directly contact Mr. Bassam or Event Coordinator Maeesha ( +960 7467678 )
