The Ministry of Tourism and Environment reported in its latest issue of Tourism Updates that total tourist arrivals have reached 1,021,280, a 9.5 percent increase compared to the corresponding period of last year.
MMPRC
With the Maldives welcoming its one-millionth tourist of the year on 7 June 2025, the Ministry of Tourism and Environment reported in its latest issue of Tourism Updates that total tourist arrivals have reached 1,021,280, a 9.5 percent increase compared to the corresponding period of last year. As of 11 June 2025, 54,922 arrivals have been recorded for the month, 36.8 percent higher than the same period last year. The daily average arrivals for June remain at 4,993.
The typical seasonality pattern of the tourism sector remains intact this year, reaffirming the cyclical nature of tourism demand in the country. While the low season has begun, total monthly arrivals continue to exceed those of previous years, and this trend is expected to persist throughout 2025, despite a steeper decline observed in May 2025 compared to earlier years. Monthly arrivals so far are higher than in 2023 and 2024 in nearly all comparable months, highlighting positive year-on-year growth and supporting the Government’s estimate of 2.2 million tourist arrivals for 2025, as outlined in the budget documents. This resilience in demand, even during low season months, reflects the impact of strong marketing efforts by both the government and private sector, as well as sustained consumer confidence.
The top five source markets as of the date of publication remain consistent with previous months: China, Russia, the UK, Italy, and Germany, collectively accounting for 49.0% of total tourist arrivals. According to data published by the Ministry of Tourism and Environment on 13th June 2024, these markets are unchanged from the same period last year, with China maintaining the largest market share. Notably, this group represented 47.4% of total arrivals up to 12th June 2024 last year, indicating a year-on-year increase in market concentration and absolute arrivals from these key markets, as illustrated in the graph below.
The stability of these top source markets reflects the strong brand equity and sustained consumer trust the Maldives enjoy in these destinations. This consistent performance highlights the continued growth potential within these established markets, and for businesses within the tourism sector, it creates an opportunity to pursue a balanced growth strategy—leveraging market development initiatives to enter new markets while simultaneously investing in market penetration and share expansion within existing high-performing markets. Long-term sectoral growth and corporate sustainability can both be supported by such a dual strategy.
By 11 June 2025, 72.0 percent of total tourists arrived at resorts, while 22.8 percent had stayed at guesthouses. As of this date, 98.3 percent of beds across the country were in operation, with resorts accounting for 69.0 percent of the total bed capacity. Moreover, the Ministry reports that, with 1,211 tourist facilities in operation and 42 direct air connections as of the date of publication, Kaafu Atoll continues to attract the majority of visitors, underscoring its importance as the country’s tourism hub.
