According to statistics published by the Tourism Ministry, by 5th April 2025, the Maldives has seen a total number of 667,730 tourist arrivals so far.
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As the year inches closer to June, marking the middle of the year, the Maldives has started inching closer to reaching its tourist arrival goals yet again. With the Government setting an arrival goal of 2.5 million for the year 2025, the Maldives has amped up its marketing efforts to bring in even more visitors this year.
According to statistics published by the Tourism Ministry, by 5th April 2025, the Maldives has seen a total number of 667,730 tourist arrivals so far. This number reflects the positive impact of the marketing and efforts being carried out on a large scale to amp up and diversify the tourism sector in the Maldives. With the arrivals having increased by 5.8 percent compared to the same time last year, the statistics further show that even in the first five days of April this year, the Maldives has welcomed 35,312 visitors, which is a 31.5 percent increase compared to the same time last year.
In recent months, the Maldives Marketing and Public Relations Corporation (MMPRC) has been carrying out major initiatives to market the country to some of its vital markets. In the latest efforts, MMPRC has partnered with Liverpool FC, successfully making the Maldives the club’s official tourist destination partner. With the club having a powerful marketing platform that brings in 205 million global followers, 211 million TV viewers per season and 53 million social media followers, this marketing campaign is expected to bring in even more travellers to the Maldives this year.
Statistics show that the UK is already bringing in 10.6 percent of the total tourist arrivals, with China leading with 11.5 percent of total arrivals.
