By joining forces, on December 12, 2024, the parties managed to kick off the event - managing to clean up the longest beach stretch in the atoll.
Dhauru
To promote sustainability and inspire Maldivians to cherish the natural beauty of their islands while addressing environmental challenges, the Maldives Association of Tourism Industry (MATI) partnered with Parley Maldives to launch and complete the impactful ‘Reethi Raajje’ campaign in Laamu Atoll. This campaign was strongly supported by the community members in addition to Laamu Atoll Council, Gan Council, Hamad School as well as UNICEF.
By joining forces, on December 12, 2024, the parties managed to kick off the event - managing to clean up the longest beach stretch in the atoll. Although Laamu Atoll is known to be one of the most picturesque atolls across the Maldives attracting hundreds of visitors each year, there is no doubt that with development and increased frequency of visitors the atoll, just like all other atolls and cities across the Maldives has seen an increasing number of trash being disposed alongside beaches and on the roads. As the Maldives moves towards a greener and more sustainable future for the small island nation, one of the biggest priorities that the country has taken up in recent times is proper disposal of waste in a manner that does not impact the environment negatively.
During this ocean up, over 170kg of waste was removed - showcasing the need for proper waste disposal available in these picturesque destinations. In addition to the clean-up, the campaign also worked on a documentary to document and celebrate the heritage of the Maldives while also raising awareness of the need for environmental preservation. This initiative led the team to visit significant cultural and historic landmarks in the atoll which included the Bodu Fengadu - the location that Laamu Atoll is famous for. In addition to this, the team also visited mosques in Fonadhoo, Isdhoo, Kalaidhoo, and Maabaidhoo.
