According to Sun Siyam Resorts, this transformation will elevate the guest journey with new signature experiences, which will be introduced across all six resorts.
Sun Siyam Resorts
Sun Siyam resorts is celebrating 35 years in the tourism industry by unveiling a milestone transformation. The brand is now introducing a bold new brand statement anchored in the home of the Maldivian spirit, reinforcing the group's position as one of the Maldives' most culturally authentic resort operators.
According to Sun Siyam Resorts, this transformation will elevate the guest journey with new signature experiences, which will be introduced across all six resorts.
When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.
In order to make the rebranding a success, the group selected the best experts in their fields: JHAGGER&CO as lead brand advisors, Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7 to refine, restyle, and refresh interior environments. Additionally, Maldives' hospitality pioneer, Dominik Ruhl, helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service.
The resort introeuced 12 distinct experiences for its tourists including:
A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
The brand revolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking.
This rebrand is not just about design; it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.
With the rebranding efforts at Sun Siyam Resorts, the brand has updated its redesigned website, which is now live at sunsiyam.com. According to the company, the new brand identity ties together every touchpoint, across print, digital and guest experience, with a fresh look and feel that is unmistakably Maldivian, yet confidently modern.
