AirAsia Group is now Capital A
AirAsia changes group name in line with long-term vision and future goals.
AirAsia Group Berhad has announced a name change for the group holding company to become Capital A Berhad. The name change reflects the Group’s new core business strategy as an investment holding company with a portfolio of “synergistic travel and lifestyle businesses”, which have rapidly transformed the AirAsia brand into much more than just an airline, the company said in a statement on 28 January 2022.
This is not just about unveiling a new logo. It’s a significant milestone that marks a new era for the Group. Today’s announcement reinforces we are not just an airline anymore.
Capital A, according to the company statement, is now an investment holding company with a portfolio of travel and lifestyle businesses that will leverage data and technology to deliver the best value at the lowest cost, supported by high quality data and one of Asia's leading brands that remains committed to serving the underserved.
As for the Arline business, Capital A will be the new Group holding company name — as one of the strongest brands in Asia which provides a solid platform for all of the company's other products and services its airline will retrain the AirAsia brand name.
According to CEO Fernandes the airline will always underpin the AirAsia brand and the rebrand of the main company will see to leverage the strong data it has built up over 20 years — pandemic has allowed Capital A to accelerate the strategy to incorporate new technologies to offer a broad range of products and services, over and above selling just airfares.
The strategy behind the change of name is to introduce a new corporate identity that better reflects the Group’s core businesses today and its future undertakings, in tandem with a vision to rapidly transformation from an airline into a one-stop digital travel and lifestyle services group. According to the company the change will further enhance the marketability of its products and boost the success of the Group for the long haul.
We also have one of Asia's leading brands to ride on, a strong people-first culture and an underlying promise of remaining committed to serving the underserved in all that we do. Just like what the airline has done from day one, all of our different lines of business will deliver the same strategy that is underscored by doing what we do best - making travel and everyday lifestyle services affordable, accessible and inclusive to all.
The company is currently delivering more products and services under one umbrella than any other brand in ASEAN and with access to over 700 million people in the region, Capital A foresees incredible growth opportunities for the brand across many different industries in all their core markets.
The company lists 16 products and services on their airasia Super App — not only budget flight and travel deals but also everyday lifestyle needs; from food to retail and e-commerce, to same day delivery, ride hailing and more. According to the company the super app already has over 50 million monthly unique visitors and has been recognised as a tech unicorn in under two years. Their BigPay fintech business, has been given a significant injection of USD100 million from South Korea conglomerate SK Group and overall the company’s fundraising strategy has raised over USD597 million.
All of our portfolio businesses are well on the way to becoming industry leaders in their respective fields across Southeast Asia, including BigPay, our aircraft engineering division Asia Digital Engineering (ADE) and logistics venture Teleport.
The company will set their sights on further capital raising initiatives for the airasia Super App, Teleport and ADE.
By 2026 Capital A aims:
- To become a the airline connecting over 1 billion people in ASEAN.
- For its engineering division (ADE) to become an industry leader for maintenance, repair and overhaul (MRO) services in Southeast Asia.
- For its airasia Super App to be the super app of choice in Asean.
- To have 10 million monthly active users for BigPay.
- To capture 10 percent market share in Southeast Asia within the logistics and e-commerce industry — for Teleport; the company’s logistics express delivery service.
- To sign up five million to its edutech arm AirAsia Academy.
- To capture 21 million monthly orders on airasia grocer
The name change from AirAsia Group Berhad to Capital A Berhad will not have any effect on the company’s ongoing operations. The AirAsia stock name on the main Board of Bursa Malaysia Securities Berhad has change to reflect the new company name.
