According to Ooredoo, its new brand positioning was done in order to reflect a future-proof, employee- and customer-centric narrative that forms the core of its corporate transformation strategy.
Source: Ooredoo
It appears that the month of August is being dominated by Ooredoo - as they have made headlines in the Maldives yet again. After recently celebrating 17 years of service to Ooredoo Maldives, and the 3-year anniversary of their e-commerce platform Moolee, Ooredoo Maldives unveiled its brand new logo and tagline on the 10th of August 2022.
Their official new logo, with the tagline 'Upgrade your world,' was unveiled through an eye-catching video that showed the managing director and CEO of Ooredoo Maldives doing a deep dive into the Maldives' beautiful blue oceans.
According to Ooredoo, its new brand positioning was done in order to reflect a future-proof, employee- and customer-centric narrative that forms the core of its corporate transformation strategy.
“ Ooredoo Group’s new tagline is about enabling human progress, reflecting the company's commitment to keep improving, never standing still. ‘Upgrade Your World’ promises to keep moving customers and employees forward – whether in small steps or giant leaps - with every connection, innovation and service provided for every person, business, community and country the Group serves across its global footprint.”
Many people have taken notice of this brand positioning, especially since their marketing team took creative liberties to combine the beauty of Maldivian nature with the technology that Ooredoo provides.
With the tagline "upgrade your world," Ooredoo is working to empower customers to make choices that suit them by providing options to elevate their experiences and enable them to grow. So far Ooredoo has introduced 5G network connectivity in Qatar, Kuwait, Oman, Indonesia and the Maldives, and aims to invest even more in order to provide their customers with top-notch service.
"This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation programme to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to ultimately improving value for our shareholders. Anchored to our ethos to enrich the digital lives of our customers, our new tagline ‘Upgrade Your World’ perfectly encapsulates our mission to place our people and customers at the heart of everything we do. It is also our promise to move them forward, enabling them to consistently be a step ahead of the curve anywhere they are."
